Rhianna is a Scottish seaweed industry expert, researcher, and educator with several years’ experience working within the sector. Winner of Aquaculture UK’s Rising Star Award, she is passionate about the growth and expansion of the seaweed industry and its role in a rapidly developing blue economy. She is currently the Business Development Manager for the Scottish Seaweed Industry Association (SSIA).
What inspired you to become involved in aquaculture?
My involvement in aquaculture started with a desire for a career that goes beyond the ordinary—a career that instils hope in the world. I found optimism in the field of aquaculture, where the promise of sustainable practices and positive environmental impact resonated with my personal and professional goals.
Seaweed, in particular, became my passion. At COP23 I met a Swedish researcher, Fredrik Gröndahl, who told me “If you want to focus your work on a sustainability, there is nothing more sustainable than seaweed… and insects”. The potential of seaweed in transforming our food systems and contributing to environmental health fuelled my enthusiasm for the possibilities that lie ahead. I went on to do an internship at KTH with Gröndahl and wrote my master’s thesis on the history of seaweed, titled: “Seaweed is Sexy: The consumption and utilisation of seaweed throughout British history and the marketing that surrounds it”.
What truly captivates me about aquaculture is the community's shared commitment to making a positive impact. The people, events, and activities within the sector are inspiring, and being part of the collective effort motivates me to contribute with determination. The constant innovation in the aquaculture sector is magnetic. It's not just about finfish farming; it's a hotbed of creativity and ingenuity with evolving technologies and techniques within the industry that present exciting and involved solutions to challenges.
Additionally, the need for guidance and leadership within the aquaculture sector is self-evident, and this aligns with my strengths and aspirations. My journey into aquaculture is a fusion of hope, a passion for seaweed, inspiration drawn from the vibrant community, and a fascination with innovation. I believe that I can be a positive force in steering the aquaculture sector towards sustainability and success.
Briefly describe your aquaculture career
After completing my master’s degree on the history of seaweed at Uppsala University, I moved back to the UK and went on to work for Mara Seaweed. A small team with big dreams, Mara Seaweed attempted to rebrand forgotten seaweed as both an artisanal high-end food product found in Michelin restaurants, and a mainstream seasoning in chain supermarkets such as Tesco. Being a pioneer does not lack challenges (this made apparent by the fact the company recently went into administration). I did however learn an immense amount whilst working at Mara, most prominently that the sector needs strategic leadership, sector marketing to educate consumers, and guaranteed routes to market.
Whilst at Mara Seaweed, I recognised a clear separation between research in seaweed and its application in industry. When the opportunity arose as Seaweed Academy Coordinator at SAMS Enterprise, I jumped at the chance to bridge the gap between research and industry, disseminating various papers, history, economic analysis, practical farm knowledge, and expertise at SAMS into a series of courses open to prospective students and professionals alike. During my time at SAMS 80 people took courses through the academy, and many of them went on to work in the sector. Some have used their skills to attempt to alleviate bottlenecks, while others have started their own farms; many still keep in touch and have contributed to a fantastic network of passionate seaweed people.
Currently, I serve as the Business Development Manager at the Scottish Seaweed Industry Association (SSIA). Guided by a board of directors, my focus is on developing the sector, nurturing relationships with our members, stakeholders, and industry professionals. I am working to create industry standards and guidance for the successful growth of the sector, but this is not an easy task. Representing the entire value chain from early-stage propagation, all the way through to value-add applications in multiple industries (bioplastics, bio stimulants, animal feed, cosmetics) means that every member’s priority is slightly different and finding a cohesive strategy is complex.
Which individuals or organisations in aquaculture have you found particularly inspirational?
I've engaged with many inspirational figures whose contributions have left an indelible mark on my perspective of aquaculture. Vincent Doumeizel, of the Lloyd's Register Foundation and the author of "The Seaweed Revolution," has been advocating for the transformative potential of seaweed cultivation since the start of my career and joined us as the keynote speaker at the launch of the Seaweed Academy.
Stefan Kraan, the driving force behind the Seaweed Company, stands as a testament to innovation and entrepreneurship in aquaculture. His pioneering efforts in seaweed cultivation have not only expanded the horizons of the industry but have also fuelled my own excitement for the possibilities that seaweed presents.
Olavur Gregersen's work at Ocean Rainforest, Steven Hermans of Phyconomy, and both Michele Stanley and Elizabeth Cottier-Cook at SAMS (Scottish Association for Marine Science), have been instrumental in broadening my perspective on sustainable aquaculture practices. Their dedication to research and application in the field sets a standard of excellence that I hope continues as the sector grows.
Adrian MacLeod who I worked with at SAMS (and has gone on to work at Atlantic Mariculture) is one of the most knowledgeable people I know in seaweed. His expertise and willingness to share insights have significantly contributed to the growth of the sector in Scotland.
Furthermore, my interactions with esteemed researchers like Fredrik Gröndahl, who facilitated my internship at KTH, Jean-Baptiste Thomas, Barry Antonio Costa-Pierce, Alan Critchley, and Carlos Duarte have enriched my understanding of aquaculture on a global scale.
In this community of experts, I feel fortunate to not only witness but also be included in the conversations and initiatives that are shaping the future of aquaculture. Engaging in dinners at conferences, enlightened discussions, and even well-meaning arguments have allowed me to glean valuable insights from these seaweed superstars. The collaborative spirit and mentorship from these influential figures have been pivotal in my own journey, and I am inspired to contribute meaningfully to the advancement of aquaculture under their influential guidance.
How important has networking been to your career?
Networking has played an absolutely crucial role in shaping and advancing my career within the aquaculture industry. I cannot emphasise enough the importance of the relationships I've cultivated and the individuals I've had the privilege to connect with.
The insights, perspectives, and shared experiences from fellow professionals, industry leaders, and experts have been invaluable. These connections have not only provided me with a deeper understanding of the intricacies within the seaweed sector but have also opened doors to collaborative opportunities and a wealth of knowledge that extends far beyond what I could have achieved in isolation.
The aquaculture industry thrives on collaboration, shared goals, and a collective commitment to positive change. Networking has allowed me to be a part of this vibrant community, where ideas are exchanged, innovations are born, and challenges are collectively addressed. It's through these interactions that I've gained a broader perspective, staying informed about the latest developments, trends, and best practices.
Moreover, networking has been a source of mentorship and guidance. Engaging with seasoned professionals, women in aquaculture, and thought leaders has provided me with valuable insights into navigating the complexities of the industry and helped me find confidence in myself and my abilities. Their experiences and advice have been instrumental in shaping my approach to various challenges and opportunities.
What is your proudest aquaculture-related achievement to date?
There are so many to choose from, it’s impossible to pick just one. The achievements to date encompass a series of milestones that have both contributed to the growth of the industry and have been personally rewarding.
Establishing the Seaweed Academy at SAMS was a huge achievement, leading a £400k levelling-up project that fostered an environment for learning and skill development within the realm of seaweed cultivation. Utilising 40 researchers and employees at SAMS, we were able to create a platform where enthusiasts and professionals alike can deepen their understanding and expertise in this nascent industry.
Another significant achievement has been my involvement in the formation of the Young Aquaculture Society (YAS). Launched at Aquaculture UK 2024, this society serves as a vibrant community for young professionals in aquaculture, providing a space for networking, knowledge exchange, and collaboration.
In 2022, I was honoured to be recognised with the Aquaculture UK Rising Star Award. This acknowledgment reflects not only my personal dedication to the field but also the collective efforts of the teams and collaborators who have contributed to the success of various aquaculture initiatives.
A particularly memorable and impactful experience was the opportunity to visit No. 10 and engage in discussions on aquaculture policies. This experience provided a platform to advocate for sustainable practices, innovation, and the growth of the aquaculture sector. It was a humbling yet empowering moment, knowing that the insights shared during that discussion could potentially influence policies and contribute to the positive development of the industry.
What advice would you give to someone (man or woman) looking to start a career in the aquaculture sector, or progress their existing career?
A career in the aquaculture sector is a journey of continual growth and discovery. Here are some pieces of advice that I would offer:
Utilise Networks: Networking is not just a formality; it's the lifeblood of the aquaculture industry. Actively engage with professionals, attend industry events, and participate in online forums. Building a strong network not only opens doors to opportunities but also provides insights and perspectives that can be invaluable in navigating the complexities of the field. Collaborate with fellow enthusiasts, experts, and industry leaders to cultivate relationships that can support and enhance your career.
Find a Mentor: Seek out a mentor who is willing to guide you at crucial junctures in your career. A mentor can offer valuable insights based on their own experiences, help you navigate challenges, and provide a broader perspective on the industry. Look for someone who shares your passion for aquaculture and is committed to your professional development. A mentor-mentee relationship can be instrumental in shaping your career trajectory and fostering personal growth.
Keep Learning: The aquaculture sector is dynamic and ever evolving. To stay relevant and thrive in your career, adopt a mindset of continuous learning. Stay abreast of the latest developments, technological advancements, and emerging trends within the industry. Pursue additional certifications, attend workshops, and engage in professional development opportunities. A commitment to lifelong learning not only enhances your knowledge base but also positions you as a valuable asset to your organisation and the industry as a whole.
A career in aquaculture is not just a job; it's a journey of exploration and contribution to the sustainable development of our aquatic resources. By leveraging networks, seeking guidance from mentors, and embracing a commitment to continuous learning, you can navigate the waters of the aquaculture sector with resilience and purpose.
What do you think will be the key drivers/areas for innovation for Scottish aquaculture in the next decade?
The key drivers and areas for the next decade? That’s not an easy question to answer, but it’s one I myself have also been trying to figure out.
Environmental well-being will likely take centre stage, with future considerations focused on environmental impact, sustainability of resources, and biodiversity. We have already seen this as the focus of various government strategies and plans in the last year or two, luckily, we have input through consultations, and seaweed is overwhelmingly positive in this area.
Technology will have a huge role to play in giving us a competitive advantage. We are more expensive than our competitive imports because we lack the automation and mechanisation to give us the advantage. The future is in aquaculture practices that not only enhance environmental well-being but also leverage cutting-edge tech to optimise operations.
Diversification and product development is necessary for the growth of the sector, that in collaboration with a large-scale education piece. If people think of seaweed and associate it with positive practices, sustainable development, and economic growth, the sector will naturally flourish.
Finally, further collaboration is on the horizon. The industry is a tight-knit community, and I foresee even more partnerships, knowledge exchanges, and perhaps a few groundbreaking collaborations that'll make waves—no pun intended.
I see the next decade as one that encompasses sustainability, technology, collaboration, and a sprinkle of creativity that propels Scottish aquaculture into new, exciting frontiers.